Get Active

Find your role and get started

3 Reasons You Should NOT be an Activist

We want your help, but if any of the following 3 points describe you, you're better off not getting involved!


  1. You plan to advocate for larger cages or other mere “welfare improvements” for exploited animals

  2. You believe that only some sentient beings deserve justice

  3. Your primary concern is for the livelihood of animal abusers or the economic ease of corporations that harm animals, like Maple Leaf Foods, Costco, or Olymel.



Here's who we really need.

  1. People who want to do more than quit buying cruelty-based products

  2. People who want to influence and be heard

But you may still be thinking...

“How can I actually make a difference? Especially against such a massive, systemic problem?”

A common misconception about social change is that if a problem is too deeply habituated and invested in by society, major change is unrealistic. History shows us this is untrue. Place yourself in 1955, and consider how bleak the Civil Rights movement appears:


A fourteen year-old black boy named Emmett Till has just been abducted, savagely beaten, and fatally shot by two white men in retaliation over the boy having allegedly whistled at a white woman. The two men are acquitted by an all-white jury and go on to boast about the murder in a popular magazine. Fighting for African American rights looks hopeless.


A year later, Rosa Parks, in a defiant act of civil disobedience, famously refuses to give up her bus seat to a white passenger. Her defiance inspires similar actions across the country. Protesters hold rallies and more acts of civil disobedience. All the while, they are being told by their own people that the problem is too big, and their protests will accomplish nothing.


Just eight years after Rosa Parks holds her her ground on that bus, the Civil Rights Act passes. 2009, Barack Obama is sworn in as President of the United States.


While there is still work to be done in the African American rights effort, one cannot refute that drastic social change has occurred within the span of one lifetime.

Major Recent Victories for Animal Rights

Animal rights is well on its way. On August 17th 2019, the Official Animal Rights March held its largest rally to date. In 3 years, the rally has increased in size by 480%.


In the last 3 years


  • The sale of fur is banned in California

  • Captivity of marine life is banned in Canada

  • Switzerland conducts a petition to end factory farming and gets enough signatures to hold a referendum

  • Between 2014 and 2017, the number of Americans who identify as vegan grows by 600%

  • Iowa has its “ag gag” laws (laws targeting animal agriculture whistle blowers) overturned


The fact is, we are gaining ground, and we are hitting historical markers because individuals are getting involved and becoming a large persistent group for real change. When we look at past examples of major social change, such as the civil rights, women’s rights, and gay rights movements, and even with changes that went against powerful industries like Antebellum slavery and tobacco, we see that with hard work, moral justice always wins. We will absolutely put an end to animal exploitation; it is only a matter of when.


But you still might be hesitant because you're thinking...

“How can I be an activist without pushing people away” 

Fear of counter-productivity is an unfounded but common attitude. Industries, governments, and biased members of the public have popularized an idea that offending others through activism will result in a movement-wide setback. However, when analyzing what has worked for other movements, it is clear that the success of social change is achieved by aggressively generating attention and momentum, without expectation of immediate receptivity.


An example of this is the backlash received during an illegal sit-in at a whites-only café during the civil rights movement. As activists carried out the action, they were condemned by a black waitress who famously told the group “you make black people look bad.”


Despite the condemnation, similar sit-in actions began to occur nationwide, making headlines, and generating a newfound passion within the movement. Even while the majority of activists were being criticized for their methods, they were forcing the topic into mainstream dialogue which ultimately put the country in a position where they had to seriously confront the issue that they had been ignoring for a very long time.


If we show the world the hard truth about speciesism, we are bound to cause offence and discomfort, but the truth is the path to effective change.


If you find yourself in a position where activism seems problematic because of your career or your public image, keep in mind that it is a basic human right to have a voice, and part of your activism can include fighting for your own right to stand up for what you believe in. Whatever might be holding you back, there is always a way to get involved. Check out some of the roles listed below to see where you might best fit in!


Find your role and get active.
Explore different types of activism.


The Outreacher


Hitting the streets and holding individuals accountable takes some practice but can provoke concrete results...Read More

Joey Carbstrong YouTube

The Disrupter

Effective social movements have always involved disruptive actions. Remember: our basic challenge is to... Read More

Ruth Lorio
That Vegan Couple via The More We Explore YouTube

The Blogger/Vlogger


Unique to this movement are the opportunities provided by social media. Activists are able to reach large audiences... Read More

The Shamer


The shamer works to normalize an attitude of shame over behaviours that gratuitously violate animals. Shaming should be... Read More

@rob___banks Twitter
Richard Couto Animal Recovery Mission

The Investigative Director


Without investigations, we don’t have investigative footage, and the animals who suffer behind closed doors are never seen...Read More

The Investigator

There are multiple ways an investigation can be conducted and many scenarios an investigator should be prepared for... Read More

@VegJen Twitter

The Rescuer

The rescuer has one of the most personally rewarding roles in animal rights activism. This activist directly saves lives...Read More

The Guardian

The role of the guardian is to defend and protect the innocent and vulnerable victims of the exploitative system... Read More


The Saboteur

Hunters often set up lures and traps to ensnare and kill animals. Ice fishing rigs and shelters are sometimes left unattended... Read More

The Artist

Maybe you write songs or poems. Maybe you are a film maker or a painter... Read More

Jackson Thilenius

The Volunteer or Philanthropist

There are so many rewarding ways to give to the animal rights movement. Animal sanctuaries rely on volunteers and donations... Read More

The Distributor

Distributing information and materials is one of the most important roles in the animal rights movement... Read More


Get Involved

No matter who you are or what your ability, there is a role for you in the rapidly growing world of animal rights activism.


There are still many more ways to get involved. Always show solidarity by participating in marches and rallies.


The animals need your voice, and they need your voice to be loud.


Fight for them the way you would want someone to fight for you.

whitetransparent 2.PNG